THE INFLUENCE OF MEDIACULTURE INTO THE FORMATION THE MODERN YOURTH VOCABULARY

Abstract

The article tells about the mediaculture as a separate kind of culture which forms under the influence of different kinds of media. The influence of mediaculture into different spheres of person’s life separate and the whole society is quite important in modern information world. Those the research is concentrated on the formation the modern student’s vocabulary under the influence of media environment. It’s find out, that the enriching student’s andience vocabulary is influenced by visual, audial and audiovisual media. The important role in this process also plays advertisement. New words get into the modern yourth vocabulary by two ways: consciousnessly and subconsciousnessly. The first foresight the target usage of new word in own speaking with aim to imitate famous and popular people which often figure in different media. The second means subconiscious remembering and often automatically repeating words, which are used in different means of communication and people use them in everyday life. As a result of previous polling, the article ascertain, that the most part of lexical borrowings from media may be divided into two groups: those that appear as a result of existing new realistic process in internet-media, and and those that are the examples of popular yourth internet-slang. Such influences of mediaculture into the speech of modern yourth are inavoidable, because modern life foresee the article student’s communication in social networks, chats, forums, blogs, using the information from the commercials, TVprogrammes and realityshow. The only way for filter newlogisms from internet and avoiding theirs over-indulgence in non speaking is mediaeducation without any breaks and always information analyzes.