MEDIATIZATION OF THE SOCIAL SPHERE AND MODERN COMMUNICATION STRATEGIES

Abstract

Currently, we can observe the mediatization of the public sphere and the manifestation of modern communication strategies. By comprehending the humanitarian dimension of media philosophy, the question of the person’s sense of self becomes relevant. Social transformations have many aspects, since society is modified largely due to the development and improvement of modern technologies. One of the characteristics of the modern era is technological innovation; to denote information civilization, a sufficient number of synonymous concepts have now appeared: global computerization, onlineization, digitalization, automation, informatization, computer technologies, the latest computer technologies, new technologies, modern information technologies, digital information technologies, new and latest information technologies, psycho-technologies. At the present stage of social development, we can state the actualization of information challenges of civilizational development and the modification of many characterological features of media reality. Socialization in the real world is gradually being replaced by socialization in the virtual world, which ultimately manifests itself in self-isolation, loss of internal guidelines and social passivity of young people. Many modern researchers attach great importance to the “ecology of culture” in screen space, believing that active sociocultural regulation of the system of communication, perception and creativity is necessary. Virtual reality gives rise to different cultural identities and models of subjectivity – unstable, diffuse, and this confronts us all with the task of forming a new identity, new thinking. Media education, which is an important factor in the socialization of the individual, becomes the most important factor in the socialization of the individual.